Having a strong hatred of anything involving science, I thoroughly enjoyed these readings defining scientific research and research as a whole. I particularly took a liking to The Atlantic articles regarding design research in the business world. It was nice to see a simplistic definition of research (“any gathering of data, information and facts for the advancement of knowledge” Martyn Shuttleworth) and how it does not at all hold the value it portrays. If surfing the internet is conducive to research, then I must have a PhD in research. Anyone can say that their research proved factual, when ultimately, they may be full of sh*t. Yet when we hear “research” it immediately holds value to the situation.
Scientific Research, however, involves many case studies and experiments and variables…blah blah blah…yet it holds even more value since some amount of time was spent looking into a hypothesis. It also may have many large words attached that makes us immediately zone out, eyes glazed. Big words and fancy experiments lead us to accept what is being said without even looking into it further. This happens all too often.
I have recently started a clothing company (IMAGE ABOVE) and it is quite the experience molding together business and fashion design. Just designing the logo took me 6 weeks. 6 WEEKS! I hired a designer who had just graduated from a renowned art school, thinking we would pump out a logo in a day or so. When sitting down with investors at one table and design geeks at another, it was as if we were speaking in tongues. The design that I chose was very fitting to me and my personality as well as the entire vision of the company. It was immediately shot down by the investors because there was no research, design research or scientific, that showed people positively responding to the logo. They wanted yet another 6 week study showing different image ideas and asking people their personal feelings and why they chose certain images. I could’ve punched a baby. Needless to say, I did not have investors long because I was more drawn to the “freedom” of designing without any research or reason. I liked that McAllister ended with “this means not cheapening design by reducing it to a mechanical process”, showing that no matter how much research or how many case studies or science mock-ups one could have, at the end of the day, design is a free thought and dynamic stance that few may rationally understand.