midterm: research


Dr.Oz is such a boss. I love his shows and his website is great. This is the only medium of television that has been successful in entertaining and providing good information on health and nutrition.

I currently use Live Strong as they have a site a navigation that doesn’t drive me nuts. But they have an organizational problem with their nutritional information. They have a lot of useful content that looks at the good and the bad, with no bias or company mission to cloud things. livestrong.com

Coca-cola was surprising in the information they provided, they did a great job of web interaction, but the wrote the information in a way that made them look good. Obviously, you want to somehow hide the fact that your products suck in nutrition. They had better organization than Live Strong. productnutrition.thecoca-colacompany.com/nutrition-labels

New York Times did a short and sweet summary. health.nytimes.com/health/guides/nutrition/balanced-diet/overview.html

Help Guide has a lot of good information in a short space but their typography and grid made it hard to navigate. www.helpguide.org/life/healthy_eating_diet.htm www.helpguide.org/life/healthy_weight_loss.htm

CookingLight is the magazine I buy to help me through the awkward phase of young adultness. The have an index in the back so you can look up key ingredient you already have in your kitchen. It also inspires and motivates with pictures and providing recipes under a time limit. www.cookinglight.com/


Basically anything that has to do with the government. Everything is so scattered.




choosemyplate.gov  Nice try Michelle


Are people who don’t eat well. Why: Lack of:






Education: Most people can say they know fats, carbs and sugar is not healthy, but they don’t know that there are good fats, carbs and sugars that should be consumed in moderation. If they learned how these things got absorbed on how they body deals with excess nutrients and how and why it decides to store them.

Money: The people that are not eating well because they cant afford it, or don’t think they can afford to go to the grocery store, especially with a $1 cheeseburger in competition for attention. This persona should also take note that they probably can’t afford a stupid smartphone or a computer so major solutions along the lines of apps and websites should be ignored. A great app scanning food in the store that counts calories before you purchase is great for people who can actually afford it. But this implies these costumers have already paid for their healthcare bill and food before going to the store.

Resources: This persona is someone who doesn’t know how to cook healthy…or cook at all. This persona’s goals are to find everything in a true, straight forward way. If this persona has never cooked, fish they wont because they don’t know how. Like college students. People who first move out, no longer have someone cooking for them and there is a lot of overwhelming choices to make. Sometimes those CliffBars are just so tempting to eat instead of figuring out what to cook.

Motivation. To this persona, cooking and choosing the right foods is really boring, simple as that. They love the convince and the taste of fast food, snack machines.

Time: We all don’t have enough time in this post-Industrial Revolution era. If you have the education, money and motivation that will never matter if someone does not have the time to be healthy. This persona has goals to save time.  They will look for shopping habits and recipes that save time. They will also look to cooking in bulk so that left-overs can be quick meals. Things like protein bars and energy bars will never replace all of the benefits of actual food and most times these bars are priced more.


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